Jude Smiley, MBA

Brand, Marketing & Sales Maven
Founder & CEO

Jude is a serial entrepreneur, credential junkie, perpetual student and founder of the exclusive branding and business development system. Foundations of Fortune.  Deployed via through her boutique sales and marketing consultancy, Foundations of Fortune specializes in helping entrepreneurs (DENTISTS, LAWYERS, ACCOUNTANTS, coaches, consultants, content creators, fitness & health coaches aspiring authors) and small business owners who want to cultivate authentic, real connections to generate new business, solidify their position with existing clients and breath new life into past customers.

Jude started her first company at the age of 17 and has built and sold two others.  Originally branded as Firecracker Consulting in 2001, the Firecracker Consulting Group focuses on branding and marketing strategies for professional service firms of all sizes. Jude has become a sought-after strategist and teacher, she is a the past President of the Canadian Association of Entrepreneurs & Executives and has worked with hundreds of entrepreneurs and small businesses as well as big brands such as CIBC, Baskin Robbins, AT&T, Edward Jones, Assante Capital Management, Mercedes Benz.

She has sat on a variety of boards including the Canadian Firefighters Museum, Step Ahead Mentoring, and served in leadership positions in a variety of not for profit organizations. During her tenure the Canadian Association of Women Executives & Entrepreneurs Jude took the organization from a local 150 business network to a massive network of women associations recognized now globally, before the rise of social media.

Her and her work have been profiled many media outlets including Strategy Magazine, Report on Business Television, Canadian Business and The National Post, Global News. She is dedicated to many local charity organizations and believes deeply in the power of community.